identity graphic design
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Motion graphic design
Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film. such as, Promotional videos, Trailers, Animated logos, Advertisements.
In the movie industry creative directors are usually responsible for overseeing the “look and feel” of a film. In the world of advertising and brand development creative directors come up with “concepts” and then oversee the exaction of the concept to make sure it stays "on brand". These concepts are often tweaked to help communicate a core message with the brand's target demographic through devices like; theme, metaphor, and symbolism.